Next Paradigm is an award winning record label lead by producer/multi-instrumentalist Jacob Webb. Founded in 2018, Next Paradigm specializes in contemporary and straight ahead Jazz. Billboard has recognized Next Paradigm as the #4 contemporary jazz label in the world from 2020 to current. Next Paradigm is known for making history as the label is responsible for the first female lead bassist to break Billboard’s Top 20 with Phylicia Rae’s “Now or Never” single. One of the primary missions of Next Paradigm is to take the listener to a place they’ve never been before. In addition to that, Next Paradigm “The People’s Label” was founded on the principle of making fair and flexible deals to artists so they can thrive in a competitive market.